Fundraising Myth Busters: Solicitation Frequency

This is installment number three of seven in my series on fundraising myth busters. By now I hope you’ve had a chance to check out the first post on donor acquisition, and the second on brand advertising and direct response fundraising. Today we’re going to look at yet another hotly debated topic. Solicitation frequency. Myth […]

Fundraising Myth Busters: Donor Acquisition

This is the first in a series of seven posts focused on busting (or validating) common fundraising myths. Believing you know the truth about anything in fundraising without testing it is both foolish and dangerous. Everything is NOT as consistently true as you (or I) might think it is. Furthermore, what was absolutely true five […]

Become a better leader by investing more in your personal relationships

Leading a nonprofit isn’t easy. Neither is successfully running a development department. No matter how hard you work, you never have all the resources you need to accomplish your mission. People are constantly vying for your time and attention. You work late most nights, and take work home with you on the weekends. Then there […]

We increased our newsletter revenue by 1,000%. Here’s how…

Back in 2009 at Gillette Children’s Hospital Foundation we had a problem. Our newsletter, Momentum, was an institution unto itself. It won multiple communications awards. The staff raved about it. The CEO loved her nearly full-page column. It was packed full of insider information. Articles about new technology being used at the hospital. Informative columns […]

Using Data To Drive Donor Insights

What data points does your nonprofit use to develop insights and new strategies to better engage your constituents? If you’re like most nonprofits, it probably depends which department head you ask. Development maintains the donor database that houses biographical data (i.e., name, address, etc.) and transaction data (i.e., date and amount of most recent, last […]

8 Tips to Kickstart Your Major Gift Efforts

1. Write a plan: What are the organization’s goals for the year, and what will it cost to fund them? How much $ do you have to invest in your major gift program, and what ROI do you need to deliver? Who will be responsible for managing the program, cultivating donor relationships, making the ask, […]