Should you include a reply envelope in your thank you letters?

I get this question all the time! And I’m sure there are a lot of people who will disagree with me on this topic. My standard response to development directors and executive directors who ask this question is a resounding, ABSOLUTELY! The most frequent argument against including reply envelopes in thank you letters is that […]

The danger of nonprofits chasing discounts

A few years ago one of our nonprofit clients fired our firm because they found another fundraising agency that quoted them a cheaper price for their direct mail services. This other firm was cheaper. By almost six figures. That’s big. However, focusing on cost only, rather than on value, is dangerous. 18 months after moving their business to […]

Fundraising Myth Busters: Hope gets better results than need

Welcome to the seventh and final installment of my Fundraising Myth Busters series. I hope you’ve gleaned some valuable information that you can put to work to raise your organization more money. If you haven’t had a chance to check out the first six myths, you can do that here: Donor acquisition; Brand advertising & […]

Fundraising Myth Busters: Online-acquired donors are different

Today in the fourth installment of my Fundraising Myth Busters series, we’re going to tackle the belief that you shouldn’t add your online-acquired donors into your other fundraising channels. Hopefully you’ve already had a chance to check out first three myths in the series. If not, you can get those right here (Donor acquisition; Brand advertising […]

Fundraising Myth Busters: Solicitation Frequency

This is installment number three of seven in my series on fundraising myth busters. By now I hope you’ve had a chance to check out the first post on donor acquisition, and the second on brand advertising and direct response fundraising. Today we’re going to look at yet another hotly debated topic. Solicitation frequency. Myth […]

Fundraising Myth Busters: Donor Acquisition

This is the first in a series of seven posts focused on busting (or validating) common fundraising myths. Believing you know the truth about anything in fundraising without testing it is both foolish and dangerous. Everything is NOT as consistently true as you (or I) might think it is. Furthermore, what was absolutely true five […]