Fundraising Myth Busters: Hope gets better results than need

Welcome to the seventh and final installment of my Fundraising Myth Busters series. I hope you’ve gleaned some valuable information that you can put to work to raise your organization more money. If you haven’t had a chance to check out the first six myths, you can do that here: Donor acquisition; Brand advertising & […]

Fundraising Myth Busters: Online-acquired donors are different

Today in the fourth installment of my Fundraising Myth Busters series, we’re going to tackle the belief that you shouldn’t add your online-acquired donors into your other fundraising channels. Hopefully you’ve already had a chance to check out first three myths in the series. If not, you can get those right here (Donor acquisition; Brand advertising […]

Fundraising Myth Busters: Solicitation Frequency

This is installment number three of seven in my series on fundraising myth busters. By now I hope you’ve had a chance to check out the first post on donor acquisition, and the second on brand advertising and direct response fundraising. Today we’re going to look at yet another hotly debated topic. Solicitation frequency. Myth […]

Fundraising Myth Busters: Donor Acquisition

This is the first in a series of seven posts focused on busting (or validating) common fundraising myths. Believing you know the truth about anything in fundraising without testing it is both foolish and dangerous. Everything is NOT as consistently true as you (or I) might think it is. Furthermore, what was absolutely true five […]

Become a better leader by investing more in your personal relationships

Leading a nonprofit isn’t easy. Neither is successfully running a development department. No matter how hard you work, you never have all the resources you need to accomplish your mission. People are constantly vying for your time and attention. You work late most nights, and take work home with you on the weekends. Then there […]

We increased our newsletter revenue by 1,000%. Here’s how…

Back in 2009 at Gillette Children’s Hospital Foundation we had a problem. Our newsletter, Momentum, was an institution unto itself. It won multiple communications awards. The staff raved about it. The CEO loved her nearly full-page column. It was packed full of insider information. Articles about new technology being used at the hospital. Informative columns […]