Does Your Newsletter Make These 4 Fatal Mistakes?

Newsletters can be a powerful tool both for your organization’s fundraising and stewardship efforts.  Often newsletters can raise just as much – if not more – than your solicitations.  And a well crafted newsletter can remind donors of the reasons they support you and help increase their passion for your cause on a regular basis. […]

Maximizing Middle Donors

What’s a middle donor?  And how do we market to them?  How are they different from the rest of our donors? I’ve been answering these questions a lot lately.  At conferences, in person and even on LinkedIn.  Seems a lot of organizations are starting to take notice of the potential of middle donors.  This is […]

5 Ways Your Brand Can Destroy Your Fundraising Results

I’ve been talking about nonprofit branding a lot lately with organizations all over the country.  Seems brand strategy is top of mind once again for organizations trying to raise their community profile and generate more money for their causes. There’s only one problem.  Brands  and fundraising don’t always mix.  In fact, often when a nonprofit […]

10 New Year’s Resolutions for Fundraisers

As we embark on a new year I wish you all much joy and success in your fundraising efforts!  Here are 10 resolutions I’m committing to – and I hope you might as well. 1. I will say thank you more than I say please. 2. I will focus my time where it counts most […]

Fundraising Best Practice Series: Volume 7, Upgrading Donors

Upgrading donors is an essential part of your nonprofit’s fundraising program.  Or at least it should be.  But the upgrade process isn’t just about asking all your donors for more money.  Check out these tips for more strategically upgrading your donors: Upgrading begins at the point of acquisition.  This is important to understand.  Not all […]

Fundraising Best Practice Series: Volume 5, Social Media

I need to start this post off by confessing something first.  The title of this post is Fundraising Best Practice Series: Volume 5, Social Media.  But you need to know that I make no claim of social media expertise.  I’m not a social media expert, guru, sherpa or anything else. I’m primarily a direct response […]