Keys to a strong fundraising offer

A few weeks ago I wrote about what it takes to have a strong fundraising offer.  While on vacation this week in beautiful Santa Barbara, CA, I found a great example of a strong fundraising offer. This counter-top display was in the Westmont College bookstore.  It isn’t pretty.  There’s no flashy branding.  But the offer […]

Fundraising Best Practice Series: Volume 2, E-mail Fundraising

Integrated fundraising isn’t an option these days. If your organization isn’t integrating online and offline, you’re missing a huge opportunity. And chances are you’re losing donors to organizations that are running integrated fundraising campaigns. In this second installment of fundraising best practices, I’ll highlight best practice strategies for e-mail fundraising. You can implement these today […]

3 Keys to Successful Direct Mail Fundraising

There are dozens of articles and blog posts that discuss how to write a successful fundraising letter.  And many of them contain pretty solid recommendations. But the success of your direct mail campaigns is decided well before your writer sits down to write your letter.  It’ll be decided during the planning phase when you establish your […]