A few weeks ago I wrote about what it takes to have a strong fundraising offer. While on vacation this week in beautiful Santa Barbara, CA, I found a great...
Fundraising Best Practice Series: Volume 2, E-mail Fundraising
Integrated fundraising isn't an option these days. If your organization isn't integrating online and offline, you're missing a huge opportunity. And chances are you're losing donors to organizations that are...
3 Keys to Successful Direct Mail Fundraising
There are dozens of articles and blog posts that discuss how to write a successful fundraising letter. And many of them contain pretty solid recommendations. But the success of your...