Social Media: Effective Fundraising Tool, or the Nonprofit’s Sacred Cow?

An intense debate is brewing across the nonprofit sector right now.  Chances are you’ve probably been party to this debate, whether on the pro or con side of the discussion. At the heart of this debate lies question, what is the appropriate role of social media for nonprofits?  Is it an effective fundraising tool, or an expensive […]

3 Keys to Successful Direct Mail Fundraising

There are dozens of articles and blog posts that discuss how to write a successful fundraising letter.  And many of them contain pretty solid recommendations. But the success of your direct mail campaigns is decided well before your writer sits down to write your letter.  It’ll be decided during the planning phase when you establish your […]

Direct Mail Fundraising: Is it right for your nonprofit?

Is your nonprofit thinking about starting (or significantly expanding) a direct mail program in 2011? Russ Reid’s Heart of the Donor study (August, 2010) found that a majority of donors still give by mail (61% of donors who made a gift in the last 12 months reported doing so by mail), which makes direct mail […]