An intense debate is brewing across the nonprofit sector right now. Chances are you’ve probably been party to this debate, whether on the pro or con side of the discussion....
3 Keys to Successful Direct Mail Fundraising
There are dozens of articles and blog posts that discuss how to write a successful fundraising letter. And many of them contain pretty solid recommendations. But the success of your...
Direct Mail Fundraising: Is it right for your nonprofit?
Is your nonprofit thinking about starting (or significantly expanding) a direct mail program in 2011? Russ Reid’s Heart of the Donor study (August, 2010) found that a majority of donors...