Analyzing Your Direct Mail Campaigns (Tip #52)

There are many ways to evaluate your fundraising performance.  Response rate.  Average gift.  Cost per dollar raised.  Cost per donor.  Those are all important metrics to track.  But the one you should focus on more than any other is Long-Term Donor Value (LTDV). LTDV takes into account the cost of acquisition and cultivation, and the […]

Is your donor acquisition strategy working?

Is your new donor acquisition strategy working?  How do you know?  What’s your measure of success? If you want a strong Fall acquisition season this year, your prime planning time is right now.  Acquisition is challenging enough in a good economy.  In today’s economy, many nonprofits struggle to bring in new donors at an acceptable […]

The Dirty Little Secret About Peer-to-Peer Event Donors

The dirty little secret about peer-to-peer event donors is… Looks like they might not be all that great of donors after all.  Before I get skewered by my friends who run special events or work at firms that help nonprofits run peer-to-peer events, I’m not arguing here against special event fundraising. However, if you run […]

What do Unicorns, Loch Ness and Big Foot have to do with your fundraising?

So what exactly do Unicorns, Loch Ness and Big Foot have to do with your fundraising, huh? The answer?  Well, they’re just as mythical as the following 6 assumptions you and others in and around your organization might have about your fundraising program. 1. If a donor makes a gift, you should let them rest for […]

Key Metrics for Donor Acquisition

What are the key metrics you track in your donor acquisition efforts? Do you monitor response rate, average gift and total income generated? Those are pretty standard, and are probably the most frequent metrics tracked. But if that’s all you’re tracking, chances are you aren’t maximizing your acquisition efforts. Recently I had a conversation that […]