This #fundraising mistake could cost you 7-figures

I’ve seen something interesting lately. It’s come up five times in the last three months in discussions with nonprofits about their major gift programs. What I’m seeing is a change in the way gifts at certain dollar levels are being counted by nonprofits. Let me give you an example… Jane Smith is a consistent donor […]

What nonprofits can learn from reality TV

A guest post from MarketSmart's Greg Warner

  I asked Greg Warner, CEO/Founder of MarketSmart if he’d share his take on the two biggest mistakes that nonprofits make. And if you happen to know Greg (I’m thoroughly enjoying getting to know him), you know he’s not shy. He’s also not short on opinions about how we in the nonprofit sector can improve […]

Balancing your major gift pipeline

Yesterday I talked with a nonprofit CEO who told me that 70% of his organization’s major gift revenue came from local corporate partners. There was a sense of pride and accomplishment in his voice as he shared this with me. These corporate partners are a big part of this nonprofit’s revenue. So, not surprisingly, this […]

13 Ways To Engage Major Donors

Chronicle of Philanthropy recently reported that big gifts from major donors are on the decline.  Their analysis of recent studies confirms giving patterns of wealthy donors today mirror those of the Great Depression.  It’s likely this means you may have to delay or scale back expectations for major campaigns. But more than anything, it means […]