Andrew’s top posts of 2016

The best of fundraising & leadership all in one place

As 2016 comes to a close and I look to 2017, I took some time to reflect on this blog. I love helping nonprofit leaders and fundraisers more effectively lead their organizations and raise massive amounts of money to fund their causes. That’s why I host this blog and share my insights on our sector. In […]

The success of middle and major donor direct response campaigns

I’ve just reviewed results from three middle/major donor integrated direct response fundraising campaigns that my teams managed for various social service organizations over the last year. The numbers are astonishing! We’ll get to those in a second. First, I want to share some of the negative myths we’ve dealt with around these campaigns, and why […]

Raising major gifts

For social service organizations

Today’s guest post is from my good friend and colleague, Karen Erren. As a career nonprofit executive and fundraising leader, Karen has spent more than 20 years building, growing, and leading social service organizations. She’s exactly the right person to share some valuable insights with us about raising major gifts from donors to local social service […]

Fundraising Myth Busters: Major donors shouldn’t get direct mail

This is a widely believed fundraising myth. It’s one that I personally hear at least monthly – if not weekly. The thinking is that because major donors give more money, they don’t want to get your organization’s regular direct mail solicitations. This is installment six of seven in my Fundraising Myth Busters series. If you […]

8 Tips to Kickstart Your Major Gift Efforts

1. Write a plan: What are the organization’s goals for the year, and what will it cost to fund them? How much $ do you have to invest in your major gift program, and what ROI do you need to deliver? Who will be responsible for managing the program, cultivating donor relationships, making the ask, […]

Engaging Major Donors in a Campaign Year

Engaging major donors is a critical component to any nonprofit’s fundraising success. BUT, it’s even more critical in an election year. Why? Think about it this way. Regardless of party affiliation, your best donors are going to be receiving more than two dozen requests via e-mail, direct mail, telemarketing and personal visits in the next […]