Engaging Major Donors in a Campaign Year

Engaging major donors is a critical component to any nonprofit’s fundraising success. BUT, it’s even more critical in an election year. Why? Think about it this way. Regardless of party affiliation, your best donors are going to be receiving more than two dozen requests via e-mail, direct mail, telemarketing and personal visits in the next […]

Instinct vs. Insight

As a fundraiser you’ll have a lot of people offer you suggestions on how best to do your job.  Well intentioned board members, executive directors, program staffers, volunteers and supporters will, at one time or another, probably all give you suggestions (requested or not). Most of these suggestions are based on instinct.  Unless the person […]

Take major donors out of your mail program at your own risk (Tip #12)

Don’t take your major donors out of the direct mail stream.  This is one of the worst things you can do for your organization.  Typically this happens for one of two reasons.  You’re in a board meeting or prospect management meeting and someone says, “major donors hate getting direct mail.  We shouldn’t solicit major donors […]

Fundraising Best Practice Series: Volume 8, Cultivating Major Donors

Regardless of everything you’re hearing or reading these days, major gift fundraising is where transformational philanthropy happens.  Not Twitter and Facebook.  If you want to accomplish big goals in your organization and impact the world in bold ways as a fundraiser, you need to understand how to cultivate major gifts. But even before that – […]

Fundraising Best Practice Series: Volume 6, Special Events

Nonprofit special events are not my favorite thing, by far.  But the certainly have their place in the tool kit. Successful events rely on a number of moving parts, a lot of effort on the part of staff and volunteers, and attention to detail. Here are some tips and tricks to help you achieve success […]

Combating Charity Navigator’s Predictions for Flat Year-End Giving

Charity Navigator just released the results of a year-end giving survey of donors to 101 charities.  The survey found that the majority of donors expect to give at the same levels they did last year. That tracks with what a lot of nonprofits I’m talking with right now are experiencing.  Giving is just about where […]