2015 Challenges and Opportunities

2015 could be a pivotal growth year for your nonprofit! With so many challenges, and so many great opportunities, nonprofits need to focus on a number of key areas in order to grow. Three of the most challenging areas are major gifts, digital fundraising, and integrated marketing. I want to hear from you.  What are […]

Happy New Year!

I can’t believe it’s already 2015! If you’re anything like me, you probably don’t have a ton of free time to surf the web looking for the best marketing & fundraising content. That’s precisely why I’m taking this blog in a different direction in 2015. This site will be focusing in on five key areas: […]

Uncovering Philanthropic Passion

Uncovering philanthropic passion sounds like a big job, doesn’t it? It isn’t, really—as long as you are a good listener, enjoy spending time with people and know how to build authentic relationships. Uncovering someone’s philanthropic passion is simple. You ask key questions, then shut up and listen. I mean really listen. Don’t spend the time […]

Creating a framework for major gifts

As the saying goes, “What gets measured gets done.” And there’s no way to measure your progress if you don’t have it documented. Likewise, you’ve probably heard the addage, “You get what you measure.” If you don’t have a written plan you have nothing to measure your progress against. There’s no way to know if […]

Rainmaking: The Fundraiser’s Guide to Landing Big Gifts

Two years ago my good friend Roy C. Jones and I had the bright idea to write a book designed to help fundraisers build better donor relationships and raise more money. It’s been a long road. We’ve learned a lot in the process, and had the opportunity to talk with dozens of great leaders in […]

Direct Mail Fail – Alumni Acquisition Package

The minute I saw this envelope I knew the package was doomed.  The OE (outer envelope) had a huge flaw. Unfortunately, the OE wasn’t the only thing wrong with this piece. There were three significant problems with this appeal. 1. Dirty data. This mailing is addressed to my wife. Sort of. You see, my wife’s […]