Direct Mail Fail – Alumni Acquisition Package

The minute I saw this envelope I knew the package was doomed.  The OE (outer envelope) had a huge flaw. Unfortunately, the OE wasn’t the only thing wrong with this piece. There were three significant problems with this appeal. 1. Dirty data. This mailing is addressed to my wife. Sort of. You see, my wife’s […]

Qualifying major gift prospects is a lot like fishing…

I’m not a big fisherman, but I know enough to get by. Here’s why I think fishing and qualifying major donor suspects is similar… When you’re out in the boat with your line in the water you could go for hours without getting even a bite.  But when you finally do get that bite, everything […]

Do you know what it takes to get major gifts?

Your board might think it takes a cocktail party or gala event to get major donors to give.  Sometimes that’s true.  Others in the organization probably think you spend your days on the golf course schmoozing with rich people.  And let’s be honest – that happens too (we probably all wish it would happen more […]

How do your prospects rank on the 3 C’s?

All indications are major gift revenue will rebound throughout 2012 (compared to 2010/2011).  This is great news! Are you ready to take advantage of this impending increase in major gifts?  Are you prepared with a solid understanding of how your prospects rank on the 3 C’s? Commitment: Do they have a history of supporting your […]

Fundraising tips from #russreid2012

Here are some great quick fundraising tips I picked up at Russ Reid’s 22nd Annual Missions Leadership & Development conference last week.  The event took place in beautiful Newport Beach, CA (check out that sunset!). I thoroughly enjoyed the event, and I hope you find the insights valuable… Donors make planned gifts b/c they’re bought […]

10 Fundraising Best Practices

As you launch your 2012 fundraising program, I hope these 10 Fundraising Best Practices from 2011 add value to your efforts. 1. Direct Mail 2. E-mail 3. Online Donation Pages 4. Thank You Receipting 5. Social Media 6. Special Events 7. Upgrading Donors 8. Cultivating Major Donors 9. Planned Gift Prospecting 10. Donor Stewardship