Good decision-making requires good data. But most nonprofits never invest in the kind of tools that can allow them to capture and categorize their data to support better decision-making.
Do this one thing to integrate brand and fundraising effectively
If there's one person who "gets it" when it comes to the intersection of brand and fundraising, that's my friend Olga Woltman, Founder of Lemon Skies, and host of the...
Rethinking Nonprofit Marketing
Rather than thinking of marketing as a task to be done inside your nonprofit organization, it's time that we start thinking about marketing as a proactive, strategic ambassador for the...
YES! There IS a better way to fundraise
Hey friends!I’ve been talking a TON lately about creating a better way to fundraise. My team and I are on a mission to increase generosity and impact by creating more effective...
Social Media Strategy, with Julia Campbell
What's the role of social media in today's nonprofit landscape? Why do you need to think about social media within the broader context of your overall marketing and fundraising strategy, instead...
Using behavioral research to shape your marketing and fundraising
Katie Lord is Vice President of Nonprofit Development at Proof Positioning, a market research company that uses emotional research to better understand donors and motivate them to act for nonprofits. Katie...
If your fundraising agency does this, fire them.
Yesterday I was advising a friend who is Executive Director at an organization I'm very fond of. I was shocked at a recommendation she received from her fundraising agency. It...
Using Data To Drive Donor Insights
What data points does your nonprofit use to develop insights and new strategies to better engage your constituents? If you're like most nonprofits, it probably depends which department head you...