Over the next three months nonprofits will raise over 30% of their annual revenue. Some of you might even raise as much as 50% of your budget between now and...
Middle & Major Donor Fundraising Success for Social Service Orgs
As an adviser to 60+ nonprofits across the U.S. and Canada, one of the most frequent questions I get asked is, how can we better engage our middle and major...
Andrew’s top posts of 2016
As 2016 comes to a close and I look to 2017, I took some time to reflect on this blog. I love helping nonprofit leaders and fundraisers more effectively lead their...
The success of middle and major donor direct response campaigns
I've just reviewed results from three middle/major donor integrated direct response fundraising campaigns that my teams managed for various social service organizations over the last year. The numbers are astonishing!...
8 ideas to raise more money from middle and major donors
I've shared these 8 key ideas with over 50 nonprofits in the last two months. Over the next two months I'll be with 30-50 more nonprofits sharing the same thoughts and tips. Chances...
7 #Nonprofit Blog Posts You Shouldn’t Miss
If you’re like the dozens of other fundraisers I know, chances are you’re pretty busy these days. But you still want to be learning and sharpening your skills too. Here’s...
Middle donor engagement increases revenue by 20%+
In the third quarter of 2014 one of my clients -- a small hunger and poverty relief organization -- began implementing a middle donor engagement strategy that included phone calls, handwritten thank...
WEBINAR: Maximizing the Middle
Middle donors, like middle children, are often overlooked. Most nonprofits have defined major gift programs, and annual giving programs for lower level donors. Very few, however, spend the effort to...
Optimizing your middle donor direct mail ask strategy (Tip #37)
Test just an open ask (instead of a static ask or calculated asks based on past gift history) to your middle donors. This frequently results in better overall revenue and more frequent...
Communicating differently via mail with middle and major donors (Tip #14)
Middle and major donors require a different treatment in the mail than your regular donor base. These donors tend to prefer longer letters. Closed-face envelopes, higher quality paper, First Class...