What's a middle donor? And how do we market to them? How are they different from the rest of our donors? I've been answering these questions a lot lately. At...
Fundraising Best Practice Series: Volume 7, Upgrading Donors
Upgrading donors is an essential part of your nonprofit's fundraising program. Or at least it should be. But the upgrade process isn't just about asking all your donors for more...
Fundraising Best Practice Series: Volume 1, Direct Mail
This is the first installment in a series of 10 posts dedicated to fundraising best practices. Once a week for the next 10 weeks, I'll cover another best practice topic. ...