Guest Post: The two biggest monthly giving mistakes nonprofits make

I’m launching a new series focused on the biggest fundraising mistakes nonprofits make. To kick off this series, I asked my friend Erica Waasdorp, author of Monthly Giving. The Sleeping Giant to share her thoughts on the biggest mistakes nonprofits make when it comes to monthly giving. Her guest post is below: “I see nonprofits […]

Using the mail to sell monthly giving (Tip #36)

Offer a monthly giving option on your reply device.  Don’t expect to convert a significant portion of your file to monthly giving this way, but you’ll pick up a few monthly givers here and there.  Even that would be a success, since you’ll increase their giving frequency and likely increase their total annual giving as […]

41 Trillion Reasons You Should Have a Monthly Giving Program

Boston College’s Center on Wealth and Philanthropy estimates as much as $41 trillion in intergenerational wealth transfer will take place by 2052. Not all of those assets will transfer from family member to family member.  Much of it could end up going to the government, and some will be directed to nonprofit organizations. Why am […]

18 Strategies to Maximize Year-End Giving

Focus on the top 15 – 30 donors who haven’t made a gift yet this year.  Get your Executive Director, Board Chair and senior development staff out to meet with these key donors personally.  Find out what’s going on in their lives, and what’s still important to them about the work you’re doing.  Then ask […]

Insights from Russ Reid’s 2011 Development Conference

It’s just after 8:00 a.m., and I’m 30,000 feet over Los Angeles right now, headed home from the 21st Annual Leadership and Development conference put on by Russ Reid.  What a great week of learning, sharing and connecting with nonprofit leaders from around the U.S. and Canada. This is an amazing conference put on by […]