This is the second of seven posts in the Fundraising Myth Busters series. In the first installment we looked at donor acquisition. Today, we're moving on to a topic that...
Instinct vs. Insight
As a fundraiser you'll have a lot of people offer you suggestions on how best to do your job. Well intentioned board members, executive directors, program staffers, volunteers and supporters...
Direct mail as part of an integrated fundraising strategy (Tip #13)
Donors don't behave in silos. They consume media via e-mail, print, TV, radio, mobile, social media and face-to-face. And recent studies suggest that in many cases, they consume multiple media at...
Direct Mail Fundraising Tip of the Week (#3)
In this multi-channel world, anywhere from 10% - 30% of the responses to your direct mail campaign will be captured online. Make sure your website is optimized for giving. And...
Fundraising Best Practice Series: Volume 5, Social Media
I need to start this post off by confessing something first. The title of this post is Fundraising Best Practice Series: Volume 5, Social Media. But you need to know...
Multi-channel or Integrated fundraising?
Is your nonprofit conducting multi-channel fundraising campaigns? What about integrated fundraising campaigns? It’s hard to tell the difference, right? Wait, is there a difference? You bet! Multi-channel fundraising involves coordinating...