This is the second of seven posts in the Fundraising Myth Busters series. In the first installment we looked at donor acquisition. Today, we’re moving on to a topic that tends to spark heated debates across the nonprofit sector. Brand advertising and direct response fundraising. Myth #2 Branding and direct response fundraising are competing options […]
As a fundraiser you’ll have a lot of people offer you suggestions on how best to do your job. Well intentioned board members, executive directors, program staffers, volunteers and supporters will, at one time or another, probably all give you suggestions (requested or not). Most of these suggestions are based on instinct. Unless the person […]
Donors don’t behave in silos. They consume media via e-mail, print, TV, radio, mobile, social media and face-to-face. And recent studies suggest that in many cases, they consume multiple media at once. Direct mail, because it still captures the majority of responses, should be central to your efforts. But leveraging an integrated multi-channel strategy will help […]
In this multi-channel world, anywhere from 10% – 30% of the responses to your direct mail campaign will be captured online. Make sure your website is optimized for giving. And review your donation page to ensure easy navigation and transaction processing.
I need to start this post off by confessing something first. The title of this post is Fundraising Best Practice Series: Volume 5, Social Media. But you need to know that I make no claim of social media expertise. I’m not a social media expert, guru, sherpa or anything else. I’m primarily a direct response […]
Is your nonprofit conducting multi-channel fundraising campaigns? What about integrated fundraising campaigns? It’s hard to tell the difference, right? Wait, is there a difference? You bet! Multi-channel fundraising involves coordinating the timing of multiple fundraising channels, without necessarily intentionally coordinating themes and messaging across the channels. Often this happens when fundraising channels are managed in […]