Fundraising Myth Busters: Online-acquired donors are different

Today in the fourth installment of my Fundraising Myth Busters series, we’re going to tackle the belief that you shouldn’t add your online-acquired donors into your other fundraising channels. Hopefully you’ve already had a chance to check out first three myths in the series. If not, you can get those right here (Donor acquisition; Brand advertising […]

A solid website is the key to your integrated media strategy

Your website should (read: must) be the focal point of your entire integrated fundraising strategy. Why? Simply put, 99% of your donors will never walk through the doors of your office.  But a significant majority of them (over 65%) will visit your website.  Some will even visit on a regular basis.  For most of your […]