10 bad decisions nonprofits make

That cost them millions of dollars in lost revenue

I’m going to rant for a minute here. Over the last six months I’ve explored more than five dozen nonprofit development operations, and in many ways I’ve been disappointed at what I’ve seen. That’s not to say that these programs are failures, or that the people in these organizations aren’t doing good and meaningful work. […]

Is it ever ok NOT to retain donors?

Maybe you saw this headline in The Chronicle of Philanthropy last Friday: Charities Lost 103 Donors For Every 100 Donors They Gained in 2014, Says Study. Nonprofits are right to focus on donor retention. It is significantly cheaper to retain a donor than it is to acquire a new one. I think it’s equally valuable […]

Fundraising Myth Busters: Cutting acquisition improves revenue

Many nonprofits make the decision to either scale back new donor acquisition or cut it altogether to reduce cost and maximize net revenue. This is the topic we’re going to address in the fifth installment of Fundraising Myth Busters. Before we dig in, if you haven’t had a chance to read the first four myths, […]

Are you targeting multibuyers in your direct mail acquisition? (Tip #50)

Multibuyers is the term used to identify donor prospects that appear on multiple rental lists in the same list buy.  These prospects are like hidden gold in your rental list mix!  Multibuyers are highly responsive to direct mail offers (that’s why they’re on multiple different rental files!), and will likely be one of the highest performing […]

Is your donor acquisition strategy working?

Is your new donor acquisition strategy working?  How do you know?  What’s your measure of success? If you want a strong Fall acquisition season this year, your prime planning time is right now.  Acquisition is challenging enough in a good economy.  In today’s economy, many nonprofits struggle to bring in new donors at an acceptable […]