I'm going to rant for a minute here. Over the last six months I've explored more than five dozen nonprofit development operations, and in many ways I've been disappointed at...
Is it ever ok NOT to retain donors?
Maybe you saw this headline in The Chronicle of Philanthropy last Friday: Charities Lost 103 Donors For Every 100 Donors They Gained in 2014, Says Study. Nonprofits are right to...
Fundraising Myth Busters: Cutting acquisition improves revenue
Many nonprofits make the decision to either scale back new donor acquisition or cut it altogether to reduce cost and maximize net revenue. This is the topic we’re going to...
Are you targeting multibuyers in your direct mail acquisition? (Tip #50)
Multibuyers is the term used to identify donor prospects that appear on multiple rental lists in the same list buy. These prospects are like hidden gold in your rental list mix! ...
Is your donor acquisition strategy working?
Is your new donor acquisition strategy working? How do you know? What's your measure of success? If you want a strong Fall acquisition season this year, your prime planning time...