Improve your hospital fundraising with 71 FREE education sessions!

The schedule for the upcoming Hospital Fundraising Summit has just been finalized. This exciting and FREE event is packed with 71 presentations from 48 expert speakers over an 7 day period. This is a great learning opportunity for anyone involved in healthcare philanthropy, or anyone looking to get into the business. If you’re unable to attend […]

Where do newsletters fit in your direct mail program? (Tip #25)

Newsletters are a great addition to your direct mail program.  Unlike direct mail solicitation letters, you can use them to tell more in-depth stories, thank your donors in special ways and give important program updates.  Newsletters should also generate a lot of additional net revenue for your organization.  Use a best practice newsletter format to […]

Does Your Newsletter Make These 4 Fatal Mistakes?

Newsletters can be a powerful tool both for your organization’s fundraising and stewardship efforts.  Often newsletters can raise just as much – if not more – than your solicitations.  And a well crafted newsletter can remind donors of the reasons they support you and help increase their passion for your cause on a regular basis. […]

6 questions that can improve your nonprofit copy.

If you want to write better nonprofit copy (whether for direct mail, newsletters, annual reports, etc.), make sure you’re answering these six questions: 1. Does my copy speak to the values my donors use to make decisions? 2. Am I using the same language my donors use? 3. Is what I’m saying credible and verifiable? […]