Direct Mail Fundraising Tip of the Week (#5)

Direct mail fundraising is counter-intuitive.  Chances are that you, your board and others on staff have opinions about your direct mail program.  And chances are even better (in fact, close to 100%) that most of those opinions, though strong, have no basis in fact and will do more harm to your fundraising than good. Great […]

The 3 E’s of Nonprofit Board Responsibility

Engage.  Evaluate.  Evangelize. There are many qualities you want in board members – and many responsibilities they need to be ready to assume.  Three of the most important responsibilities are to Engage, Evaluate and Evangelize. Engage All too often we hear horror stories of board members who are just warming a seat or building a […]