2015 Challenges and Opportunities

2015 could be a pivotal growth year for your nonprofit! With so many challenges, and so many great opportunities, nonprofits need to focus on a number of key areas in order to grow. Three of the most challenging areas are major gifts, digital fundraising, and integrated marketing. I want to hear from you.  What are […]

Optimization: The Secret Weapon In Online Fundraising

Many nonprofits are taking advantage of optimization testing to conduct small experiments that drive huge increases in revenue. If optimization testing isn’t in your organization’s digital plan for the year, add it now. For a relatively small investment, you could reap significant gains in online fundraising. What is optimization testing, you ask? A/B split testing […]

Direct Mail Fundraising Tip of the Week (#11)

One page.  Two pages.  Eight pages.  There is no right or wrong length for direct mail fundraising letters.  Don’t believe what anyone tells you about this.  Those are personal biases and likely not relevant to anything. Take as many pages as you need in order to say what needs to be said.  As long as […]

Direct Mail Fundraising Tip of the Week (#7)

Recency is key in direct mail fundraising.  Most nonprofit board members and executives (and even some fundraisers) don’t want to believe it, but your best potential donors are those who just made a gift to you. Instead of giving your donors a chance to “cool off” by suppressing them for a time after they make […]

Fundraising Best Practice Series: Volume 7, Upgrading Donors

Upgrading donors is an essential part of your nonprofit’s fundraising program.  Or at least it should be.  But the upgrade process isn’t just about asking all your donors for more money.  Check out these tips for more strategically upgrading your donors: Upgrading begins at the point of acquisition.  This is important to understand.  Not all […]

Insights from Russ Reid’s 2011 Development Conference

It’s just after 8:00 a.m., and I’m 30,000 feet over Los Angeles right now, headed home from the 21st Annual Leadership and Development conference put on by Russ Reid.  What a great week of learning, sharing and connecting with nonprofit leaders from around the U.S. and Canada. This is an amazing conference put on by […]