2015 could be a pivotal growth year for your nonprofit! With so many challenges, and so many great opportunities, nonprofits need to focus on a number of key areas in...
Optimization: The Secret Weapon In Online Fundraising
Many nonprofits are taking advantage of optimization testing to conduct small experiments that drive huge increases in revenue. If optimization testing isn’t in your organization’s digital plan for the year,...
Direct Mail Fundraising Tip of the Week (#11)
One page. Two pages. Eight pages. There is no right or wrong length for direct mail fundraising letters. Don't believe what anyone tells you about this. Those are personal biases...
Direct Mail Fundraising Tip of the Week (#7)
Recency is key in direct mail fundraising. Most nonprofit board members and executives (and even some fundraisers) don't want to believe it, but your best potential donors are those who...
Fundraising Best Practice Series: Volume 7, Upgrading Donors
Upgrading donors is an essential part of your nonprofit's fundraising program. Or at least it should be. But the upgrade process isn't just about asking all your donors for more...
Insights from Russ Reid’s 2011 Development Conference
It's just after 8:00 a.m., and I'm 30,000 feet over Los Angeles right now, headed home from the 21st Annual Leadership and Development conference put on by Russ Reid. What...