23 Questions for More Effective Fundraising Copy

Do you want your fundraising letters to raise more money?  If so, be sure to ask these 23 questions each time you write a letter: Do I have a compelling hook? Have I humanized the problem? Does my copy inspire action? Are my sentences and paragraphs short? Did I use headlines & subheads to break […]

Multi-channel or Integrated fundraising?

Is your nonprofit conducting multi-channel fundraising campaigns?  What about integrated fundraising campaigns? It’s hard to tell the difference, right?  Wait, is there a difference? You bet! Multi-channel fundraising involves coordinating the timing of multiple fundraising channels, without necessarily intentionally coordinating themes and messaging across the channels.  Often this happens when fundraising channels are managed in […]