10 Fundraising Best Practices

As you launch your 2012 fundraising program, I hope these 10 Fundraising Best Practices from 2011 add value to your efforts. 1. Direct Mail 2. E-mail 3. Online Donation Pages 4. Thank You Receipting 5. Social Media 6. Special Events 7. Upgrading Donors 8. Cultivating Major Donors 9. Planned Gift Prospecting 10. Donor Stewardship

Evaluating Fundraising Agencies and Consultants

Can I get a few direct mail samples and some pricing info from you? Ugh.  These questions, more than any others, frustrate me as a nonprofit fundraiser.  I got an e-mail this evening from a well-meaning nonprofit executive who is looking to launch a direct response fundraising program.  As I read the e-mail I was […]

Direct Mail Fundraising Tip of the Week (#1)

When building your direct mail acquisition list strategy, focus on behavior-based targeting instead of demographics.  You’ll get higher response rates and greater likelihood of long-term donor retention by targeting people who already behave like donors (i.e., they give to other nonprofits and they’re responsive to direct mail), than you will simply by targeting people who […]

10 New Year’s Resolutions for Fundraisers

As we embark on a new year I wish you all much joy and success in your fundraising efforts!  Here are 10 resolutions I’m committing to – and I hope you might as well. 1. I will say thank you more than I say please. 2. I will focus my time where it counts most […]

Fundraising Best Practice Series: Volume 5, Social Media

I need to start this post off by confessing something first.  The title of this post is Fundraising Best Practice Series: Volume 5, Social Media.  But you need to know that I make no claim of social media expertise.  I’m not a social media expert, guru, sherpa or anything else. I’m primarily a direct response […]

Give to the Max Day 2011: A Success?

By all indications, Give to the Max Day 2011 was a success in Minnesota.  Nonprofits in Minnesota raised $13.4 million (34% more than was raised during the same event in 2010) from more than 47,500 generous donors (13% more donors than contributed in 2010). This has me wondering whether the uptick we saw during this […]