Direct Mail Fundraising Tip of the Week (#1)

When building your direct mail acquisition list strategy, focus on behavior-based targeting instead of demographics.  You’ll get higher response rates and greater likelihood of long-term donor retention by targeting people who already behave like donors (i.e., they give to other nonprofits and they’re responsive to direct mail), than you will simply by targeting people who […]

10 New Year’s Resolutions for Fundraisers

As we embark on a new year I wish you all much joy and success in your fundraising efforts!  Here are 10 resolutions I’m committing to – and I hope you might as well. 1. I will say thank you more than I say please. 2. I will focus my time where it counts most […]

Fundraising Best Practice Series: Volume 5, Social Media

I need to start this post off by confessing something first.  The title of this post is Fundraising Best Practice Series: Volume 5, Social Media.  But you need to know that I make no claim of social media expertise.  I’m not a social media expert, guru, sherpa or anything else. I’m primarily a direct response […]

Give to the Max Day 2011: A Success?

By all indications, Give to the Max Day 2011 was a success in Minnesota.  Nonprofits in Minnesota raised $13.4 million (34% more than was raised during the same event in 2010) from more than 47,500 generous donors (13% more donors than contributed in 2010). This has me wondering whether the uptick we saw during this […]

Fundraising Best Practice Series: Volume 2, E-mail Fundraising

Integrated fundraising isn’t an option these days. If your organization isn’t integrating online and offline, you’re missing a huge opportunity. And chances are you’re losing donors to organizations that are running integrated fundraising campaigns. In this second installment of fundraising best practices, I’ll highlight best practice strategies for e-mail fundraising. You can implement these today […]

Combating Charity Navigator’s Predictions for Flat Year-End Giving

Charity Navigator just released the results of a year-end giving survey of donors to 101 charities.  The survey found that the majority of donors expect to give at the same levels they did last year. That tracks with what a lot of nonprofits I’m talking with right now are experiencing.  Giving is just about where […]