Many of the world’s most innovative products were created as a result of dedicated corporate research and development efforts. Products like the iPhone, the space shuttle, pacemakers, stealth paint, microwave...
What nonprofits can learn from reality TV
I asked Greg Warner, CEO/Founder of MarketSmart if he'd share his take on the two biggest mistakes that nonprofits make. And if you happen to know Greg (I'm thoroughly...
5 Great Online Tools For Nonprofits
I'm always on the lookout for new tools that make it easier for fundraising and nonprofit leaders to get their jobs done. Unique ways for nonprofits to engage their supporters,...
Guest Post from Roy C. Jones, CFRE:
Today's guest post on the biggest mistake fundraisers make is from my great friend (and co-author of Rainmaking: The Fundraiser's Guide To Landing Big Gifts), Roy C. Jones, CFRE. “For...
Middle donor engagement increases revenue by 20%+
In the third quarter of 2014 one of my clients -- a small hunger and poverty relief organization -- began implementing a middle donor engagement strategy that included phone calls, handwritten thank...
5 Questions Every Fundraiser Should Ask Each Day
In today's world we all move so quickly and have so many competing priorities. I find that if I'm not intentional about asking myself a few critical questions each day,...
WEBINAR: Maximizing the Middle
Middle donors, like middle children, are often overlooked. Most nonprofits have defined major gift programs, and annual giving programs for lower level donors. Very few, however, spend the effort to...
Guest Post: The two biggest monthly giving mistakes nonprofits make
I'm launching a new series focused on the biggest fundraising mistakes nonprofits make. To kick off this series, I asked my friend Erica Waasdorp, author of Monthly Giving. The Sleeping...
Should you include a reply envelope in your thank you letters?
I get this question all the time! And I’m sure there are a lot of people who will disagree with me on this topic. My standard response to development directors...
The danger of nonprofits chasing discounts
A few years ago one of our nonprofit clients fired our firm because they found another fundraising agency that quoted them a cheaper price for their direct mail services. This other...