Fundraising Best Practice Series: Volume 1, Direct Mail

This is the first installment in a series of 10 posts dedicated to fundraising best practices.  Once a week for the next 10 weeks, I’ll cover another best practice topic.  The areas I’ll explore are: Direct Mail E-mail Fundraising Online Donation Pages Thank You Receipting Social Media Fundraising Events Upgrading Donors Stewardship Strategies Cultivating Major […]

18 Strategies to Maximize Year-End Giving

Focus on the top 15 – 30 donors who haven’t made a gift yet this year.  Get your Executive Director, Board Chair and senior development staff out to meet with these key donors personally.  Find out what’s going on in their lives, and what’s still important to them about the work you’re doing.  Then ask […]

6 questions that can improve your nonprofit copy.

If you want to write better nonprofit copy (whether for direct mail, newsletters, annual reports, etc.), make sure you’re answering these six questions: 1. Does my copy speak to the values my donors use to make decisions? 2. Am I using the same language my donors use? 3. Is what I’m saying credible and verifiable? […]

Six Ways to Engage the Entrepreneurial Donor

Every major donor is different.  Your cultivation process should be tailored to meet the specific needs and expectations of each donor. And remember, beyond the need for customized cultivation strategies, within the sphere of major gift donors, the entrepreneur is an even more unique animal. Entrepreneurs are often self-made success stories, and they value those […]

5 Steps to Major Gift Success

I can’t believe we’re nearly halfway through 2011.  Where the heck did the first half of the year go!?! Approaching the month of June means you’ve got just about six months to close as many major gifts as you can to ensure the financial security of your organization.  If you follow these five steps, you’ve […]