5 Questions Every Fundraiser Should Ask Each Day

In today’s world we all move so quickly and have so many competing priorities. I find that if I’m not intentional about asking myself a few critical questions each day, I tend to lose focus on the things that are really important. Here’s my list of questions that I think every fundraiser should ask daily. […]

WEBINAR: Maximizing the Middle

Middle donors, like middle children, are often overlooked. Most nonprofits have defined major gift programs, and annual giving programs for lower level donors. Very few, however, spend the effort to create strategies aimed at their mid-level givers. This is a HUGE mistake! Join me for a webinar (Thursday, Sept 10, 10am PDT) where I’ll share the characteristics that […]

Guest Post: The two biggest monthly giving mistakes nonprofits make

I’m launching a new series focused on the biggest fundraising mistakes nonprofits make. To kick off this series, I asked my friend Erica Waasdorp, author of Monthly Giving. The Sleeping Giant to share her thoughts on the biggest mistakes nonprofits make when it comes to monthly giving. Her guest post is below: “I see nonprofits […]

Should you include a reply envelope in your thank you letters?

I get this question all the time! And I’m sure there are a lot of people who will disagree with me on this topic. My standard response to development directors and executive directors who ask this question is a resounding, ABSOLUTELY! The most frequent argument against including reply envelopes in thank you letters is that […]

The danger of nonprofits chasing discounts

A few years ago one of our nonprofit clients fired our firm because they found another fundraising agency that quoted them a cheaper price for their direct mail services. This other firm was cheaper. By almost six figures. That’s big. However, focusing on cost only, rather than on value, is dangerous. 18 months after moving their business to […]

Fundraising Myth Busters: Hope gets better results than need

Welcome to the seventh and final installment of my Fundraising Myth Busters series. I hope you’ve gleaned some valuable information that you can put to work to raise your organization more money. If you haven’t had a chance to check out the first six myths, you can do that here: Donor acquisition; Brand advertising & […]