Should you include a reply envelope in your thank you letters?

I get this question all the time! And I’m sure there are a lot of people who will disagree with me on this topic. My standard response to development directors and executive directors who ask this question is a resounding, ABSOLUTELY! The most frequent argument against including reply envelopes in thank you letters is that […]

The danger of nonprofits chasing discounts

A few years ago one of our nonprofit clients fired our firm because they found another fundraising agency that quoted them a cheaper price for their direct mail services. This other firm was cheaper. By almost six figures. That’s big. However, focusing on cost only, rather than on value, is dangerous. 18 months after moving their business to […]

Fundraising Myth Busters: Hope gets better results than need

Welcome to the seventh and final installment of my Fundraising Myth Busters series. I hope you’ve gleaned some valuable information that you can put to work to raise your organization more money. If you haven’t had a chance to check out the first six myths, you can do that here: Donor acquisition; Brand advertising & […]

Fundraising Myth Busters: Major donors shouldn’t get direct mail

This is a widely believed fundraising myth. It’s one that I personally hear at least monthly – if not weekly. The thinking is that because major donors give more money, they don’t want to get your organization’s regular direct mail solicitations. This is installment six of seven in my Fundraising Myth Busters series. If you […]

Fundraising Myth Busters: Cutting acquisition improves revenue

Many nonprofits make the decision to either scale back new donor acquisition or cut it altogether to reduce cost and maximize net revenue. This is the topic we’re going to address in the fifth installment of Fundraising Myth Busters. Before we dig in, if you haven’t had a chance to read the first four myths, […]

Fundraising Myth Busters: Online-acquired donors are different

Today in the fourth installment of my Fundraising Myth Busters series, we’re going to tackle the belief that you shouldn’t add your online-acquired donors into your other fundraising channels. Hopefully you’ve already had a chance to check out first three myths in the series. If not, you can get those right here (Donor acquisition; Brand advertising […]