Using Data To Drive Donor Insights

What data points does your nonprofit use to develop insights and new strategies to better engage your constituents? If you’re like most nonprofits, it probably depends which department head you ask. Development maintains the donor database that houses biographical data (i.e., name, address, etc.) and transaction data (i.e., date and amount of most recent, last […]

5 Things Nonprofits Get Wrong About Donors

Jonathan Lewis and Mya Abi-Khalil co-authored a great post, 5 Things Clients Get Wrong About Consumers over at DigiDay. This post was written for the commercial world, but the model is equally valuable for nonprofits. The 5 incorrect assumptions are listed below along with what I believe are the equivalent incorrect assumptions that nonprofits make. Consumers are rational […]

Rainmaking: The Fundraiser’s Guide to Landing Big Gifts

Two years ago my good friend Roy C. Jones and I had the bright idea to write a book designed to help fundraisers build better donor relationships and raise more money. It’s been a long road. We’ve learned a lot in the process, and had the opportunity to talk with dozens of great leaders in […]

The fundraiser’s spring cleaning checklist

It’s that time of year again. Time to clean out your development operation, reorganize and re-prioritize your efforts and rid your organization of the fundraising clutter that keeps you from maximizing your success. Use this fundraiser’s spring cleaning checklist to help get your house in order and get you focused on the most important tasks […]

Mark Cuban’s advice for your nonprofit

Famed entrepreneur Mark Cuban once said, Make your product easier to buy than your competition or you will find your consumers buying from them, not you. What does Mark’s advice mean for your nonprofit? What do you need to do to make sure that donors are investing in your organization instead of going to the […]