Mark Cuban’s advice for your nonprofit

Famed entrepreneur Mark Cuban once said, Make your product easier to buy than your competition or you will find your consumers buying from them, not you. What does Mark’s advice mean for your nonprofit? What do you need to do to make sure that donors are investing in your organization instead of going to the […]

4 Steps Nonprofits Can Take to Establish Lasting Business Partnerships

Cause marketing has been a long recognized endeavor between nonprofits and for-profits. There are many classic examples (Children’s Miracle Network, Susan G. Komen for the Cure, St. Jude Children’s Research Hospital, etc.) that have shown the synergy cause marketing brings. Ashley Halligan, an analyst at Software Advice, recently wrote an article outlining strategies nonprofit organizations […]

Are you giving donors the experience they crave?

Are you giving donors the experience they crave? For profit organizations know that improving customer experience increases customer retention and profit over the long-term. In fact, there are volumes of research on this topic by reputable firms like McKinsey & Company, Bain & Company, and the London School of Economics. The data is conclusive. Improving […]

Engaging Major Donors in a Campaign Year

Engaging major donors is a critical component to any nonprofit’s fundraising success. BUT, it’s even more critical in an election year. Why? Think about it this way. Regardless of party affiliation, your best donors are going to be receiving more than two dozen requests via e-mail, direct mail, telemarketing and personal visits in the next […]

Are You Ready For Year-End Fundraising?

It’s August. Have you planned your year-end fundraising efforts yet? If not, what’s keeping you from it? This is the most crucial fundraising season, and now’s the time to start planning! If you wait until September or October to plan your year-end efforts, you’ll waste many precious opportunities for success. Check out these 18 Tips […]

63 Fatal Fundraising Mistakes to Avoid

With competition for donors and charitable dollars at an all-time high, and the economy still keeping many donors on the sidelines, it’s more important than ever to focus on getting things right. These 63 fatal fundraising mistakes can have significant negative impacts on your fundraising results (both short and long-term). If you’re like me, you’ll […]