Engaging major donors is a critical component to any nonprofit’s fundraising success. BUT, it’s even more critical in an election year. Why? Think about it this way. Regardless of party affiliation, your best donors are going to be receiving more than two dozen requests via e-mail, direct mail, telemarketing and personal visits in the next […]
It’s August. Have you planned your year-end fundraising efforts yet? If not, what’s keeping you from it? This is the most crucial fundraising season, and now’s the time to start planning! If you wait until September or October to plan your year-end efforts, you’ll waste many precious opportunities for success. Check out these 18 Tips […]
With competition for donors and charitable dollars at an all-time high, and the economy still keeping many donors on the sidelines, it’s more important than ever to focus on getting things right. These 63 fatal fundraising mistakes can have significant negative impacts on your fundraising results (both short and long-term). If you’re like me, you’ll […]
As any Executive Director or Development Director in a small nonprofit knows, it’s hard to find budget to do some of the things you know you need to do. Integrated fundraising is one of those things. Even the name — Integrated Fundraising — sounds expensive. Sounds like something you need a 20 person department and […]
Matching challenges help increase direct mail response rates and total revenue. I’ve seen nonprofits that use matches in as many as 7-10 of their mail appeals each year. Probably seems excessive, right? The interesting thing is, it doesn’t get old. Donors love leverage. Use a match as frequently as you can – they work well!
Find a control package (or several). I’m always surprised when I talk to nonprofit organizations and hear things like, “we’re working on a new holiday package because our board thinks we’ve used the old one too long – they’re bored with it.” I’m all for testing. Testing is important. But before you begin testing, you’ve […]