If you’re going to hide the ask, just don’t mail at all (Tip #17)

Don’t hide your ask deep in your letter.  If you’re spending the money to send out direct mail solicitations, don’t be shy! Prominently and repeatedly make your ask.  In fact, some of the best direct mail fundraising letters not only make the ask several times in the letter, but also in the outer envelope teaser […]

Focus on user experience in the mail too, not just online (Tip #16)

Increase response rates by pre-filling your donors’ personal information on your direct mail reply cards.  It might be tempting to just leave these blank (it’s probably modestly cheaper than pre-filling), but don’t give in to the temptation! If you pre-populate donor name, address and ID code, that makes it quicker and easier for donors to […]

Direct Mail Fundraising Tip of the Week (#9)

Increase your response rates by including mission-relevant involvement devices in your direct mail.  These aren’t premiums like address labels.  Instead, I’m talking about items that require the donor to interact with your mail package and do something.  These are things like holiday cards, get well cards, meal tickets and table tent cards that you ask […]

Does Your Newsletter Make These 4 Fatal Mistakes?

Newsletters can be a powerful tool both for your organization’s fundraising and stewardship efforts.  Often newsletters can raise just as much – if not more – than your solicitations.  And a well crafted newsletter can remind donors of the reasons they support you and help increase their passion for your cause on a regular basis. […]

Direct Mail Fundraising Tip of the Week (#6)

If you want to acquire donors at a higher average gift level, start testing catalog subscriber files.  You’ll get lower response rates (because these people aren’t necessarily qualified charitable donors), but they tend to give higher average gifts – in fact, sometimes fully double that of other list categories.  These donors also have good potential […]