10 bad decisions nonprofits make

That cost them millions of dollars in lost revenue

I’m going to rant for a minute here. Over the last six months I’ve explored more than five dozen nonprofit development operations, and in many ways I’ve been disappointed at what I’ve seen. That’s not to say that these programs are failures, or that the people in these organizations aren’t doing good and meaningful work. […]

Fundraising Myth Busters: Online-acquired donors are different

Today in the fourth installment of my Fundraising Myth Busters series, we’re going to tackle the belief that you shouldn’t add your online-acquired donors into your other fundraising channels. Hopefully you’ve already had a chance to check out first three myths in the series. If not, you can get those right here (Donor acquisition; Brand advertising […]

3 reasons your nonprofit needs a mobile website

There’s been a lot of talk about mobile lately. To be fair, the chatter has been going on for a few years, but it finally appears we’re approaching a tipping point. There are three reasons you need a mobile site. And you need it now. 1. Search volume is shifting The chart below (courtesy of […]

A solid website is the key to your integrated media strategy

Your website should (read: must) be the focal point of your entire integrated fundraising strategy. Why? Simply put, 99% of your donors will never walk through the doors of your office.  But a significant majority of them (over 65%) will visit your website.  Some will even visit on a regular basis.  For most of your […]

15 Tips to Grow Your E-mail List

Looking for ways to grow your e-mail subscriber list?  Try these 15 ways: Ask for e-mail address on your direct mail and newsletter reply devices Request it during volunteer sign-in Use an online registration form for special events Ask for it as part of the sign-in process when you give program tours Put an e-newsletter […]

Fundraising tips from #russreid2012

Here are some great quick fundraising tips I picked up at Russ Reid’s 22nd Annual Missions Leadership & Development conference last week.  The event took place in beautiful Newport Beach, CA (check out that sunset!). I thoroughly enjoyed the event, and I hope you find the insights valuable… Donors make planned gifts b/c they’re bought […]