In this multi-channel world, anywhere from 10% – 30% of the responses to your direct mail campaign will be captured online. Make sure your website is optimized for giving. And review your donation page to ensure easy navigation and transaction processing.
As you launch your 2012 fundraising program, I hope these 10 Fundraising Best Practices from 2011 add value to your efforts. 1. Direct Mail 2. E-mail 3. Online Donation Pages 4. Thank You Receipting 5. Social Media 6. Special Events 7. Upgrading Donors 8. Cultivating Major Donors 9. Planned Gift Prospecting 10. Donor Stewardship
Integrated fundraising isn’t an option these days. If your organization isn’t integrating online and offline, you’re missing a huge opportunity. And chances are you’re losing donors to organizations that are running integrated fundraising campaigns. In this second installment of fundraising best practices, I’ll highlight best practice strategies for e-mail fundraising. You can implement these today […]
Charity Navigator just released the results of a year-end giving survey of donors to 101 charities. The survey found that the majority of donors expect to give at the same levels they did last year. That tracks with what a lot of nonprofits I’m talking with right now are experiencing. Giving is just about where […]
My good buddy Roy Jones nails it once again with this great and timely read, 4th Quarter Check List – Pump Up Your Digital RIGHT NOW! I’m especially pleased to see him focus on the value of Search Engine Marketing (SEM) in Q4. Most nonprofits haven’t even stumbled onto SEM yet, and that’s unfortunate. […]
Focus on the top 15 – 30 donors who haven’t made a gift yet this year. Get your Executive Director, Board Chair and senior development staff out to meet with these key donors personally. Find out what’s going on in their lives, and what’s still important to them about the work you’re doing. Then ask […]