If you haven’t checked out my first and second posts in the series of 5 Culture Problems That Can Kill Your Fundraising, check those out now! This series is adapted from a presentation my good friend Derric Bakker, CEO of Dickerson Bakker & Associates gave at the 2017 Association of Gospel Rescue Missions conference. Today we’ll look […]
I ran across this Women Give 2012 (slightly dated) study comparing giving behaviors of women and men thanks to Gail Perry this evening. The study compared only single adult households (excluded married households) in order to better understand gender-based giving differences. Key findings… 1. Boomer and older women are more likely to give to charity […]
Mail at least monthly. A lot of people think monthly solicitation is too frequent. Maybe you don’t want to over mail donors and make them mad. I understand that. Here’s the deal. In the months you aren’t mailing, plenty of other organizations are. It isn’t like their mailbox will be empty because you didn’t send […]
Matching challenges help increase direct mail response rates and total revenue. I’ve seen nonprofits that use matches in as many as 7-10 of their mail appeals each year. Probably seems excessive, right? The interesting thing is, it doesn’t get old. Donors love leverage. Use a match as frequently as you can – they work well!
Find a control package (or several). I’m always surprised when I talk to nonprofit organizations and hear things like, “we’re working on a new holiday package because our board thinks we’ve used the old one too long – they’re bored with it.” I’m all for testing. Testing is important. But before you begin testing, you’ve […]
A good offer is one that is specific, tangible, urgent and solvable. Here are some examples: Your gift of $19.40 will provide holiday meals for 10 hungry, homeless, hurting people today. OR Your $500 gift today will help us rush flu vaccines to 8 villages to save the lives of children like Eduardo. Please hurry! […]