Creating Your Development Action Plan – Part 2 of 2

This is the second half of my 2 part series on Creating Your Development Action Plan.  In Part 1 we covered why you need a plan and how you should use it.  In Part 2 we’ll cover the key elements you should have in the plan and what those should include.  I’ve also included some […]

Direct Mail Fundraising Tip of the Week (#2)

Maximize the Return On Investment (ROI) in your direct mail cultivation (renewal) stream by segmenting your donors based on Recency (recent date of last gift), Frequency (total # of gifts given over the donor’s lifetime on your file), Monetary (largest single gift) and Acquisition Channel (direct mail, online, special event, radiothon, etc.).  This alows you to […]

Creating Your Development Action Plan – Part 1 of 2

NOTE: This is Part 1 of a 2 Part blog post on Creating Your Development Action Plan.  In this first installment we’ll cover the reasons why you need a written development action plan for the year.  In Part 2, we’ll get into the details of how to write the plan, what information to include, and […]

Direct Mail Fundraising Tip of the Week (#1)

When building your direct mail acquisition list strategy, focus on behavior-based targeting instead of demographics.  You’ll get higher response rates and greater likelihood of long-term donor retention by targeting people who already behave like donors (i.e., they give to other nonprofits and they’re responsive to direct mail), than you will simply by targeting people who […]

Fundraising Best Practice Series: Volume 10, Donor Stewardship

This final installment of the Fundraising Best Practice Series focuses on donor stewardship.  It’s fitting given that many of you are probably knee deep in thank you notes, thank you calls and visits to round out the 2011 holiday giving rush. When I think about the word stewardship, I think of the responsibility of taking care […]

10 New Year’s Resolutions for Fundraisers

As we embark on a new year I wish you all much joy and success in your fundraising efforts!  Here are 10 resolutions I’m committing to – and I hope you might as well. 1. I will say thank you more than I say please. 2. I will focus my time where it counts most […]