10 Fundraising Best Practices

As you launch your 2012 fundraising program, I hope these 10 Fundraising Best Practices from 2011 add value to your efforts. 1. Direct Mail 2. E-mail 3. Online Donation Pages 4. Thank You Receipting 5. Social Media 6. Special Events 7. Upgrading Donors 8. Cultivating Major Donors 9. Planned Gift Prospecting 10. Donor Stewardship

Fundraising Best Practice Series: Volume 9, Planned Gift Prospecting

Does your nonprofit have a planned giving program?  Many nonprofits do, but I’m constantly surprised by the number of nonprofits that don’t.  If your nonprofit doesn’t have a planned giving program, you really need to start one. Here’s why.  According to Giving USA, bequests accounted for $16.3 billion in charitable contributions in 2011.  That’s huge! […]

18 Strategies to Maximize Year-End Giving

Focus on the top 15 – 30 donors who haven’t made a gift yet this year.  Get your Executive Director, Board Chair and senior development staff out to meet with these key donors personally.  Find out what’s going on in their lives, and what’s still important to them about the work you’re doing.  Then ask […]

What do Unicorns, Loch Ness and Big Foot have to do with your fundraising?

So what exactly do Unicorns, Loch Ness and Big Foot have to do with your fundraising, huh? The answer?  Well, they’re just as mythical as the following 6 assumptions you and others in and around your organization might have about your fundraising program. 1. If a donor makes a gift, you should let them rest for […]