Combating Charity Navigator’s Predictions for Flat Year-End Giving

Charity Navigator just released the results of a year-end giving survey of donors to 101 charities.  The survey found that the majority of donors expect to give at the same levels they did last year. That tracks with what a lot of nonprofits I’m talking with right now are experiencing.  Giving is just about where […]

Year-end digital fundraising tips from Roy Jones Reports

  My good buddy Roy Jones nails it once again with this great and timely read, 4th Quarter Check List – Pump Up Your Digital RIGHT NOW! I’m especially pleased to see him focus on the value of Search Engine Marketing (SEM) in Q4.  Most nonprofits haven’t even stumbled onto SEM yet, and that’s unfortunate.  […]

Insights from Russ Reid’s 2011 Development Conference

It’s just after 8:00 a.m., and I’m 30,000 feet over Los Angeles right now, headed home from the 21st Annual Leadership and Development conference put on by Russ Reid.  What a great week of learning, sharing and connecting with nonprofit leaders from around the U.S. and Canada. This is an amazing conference put on by […]

Four reasons your nonprofit needs direct mail

A direct mail fundraising program can: Rapidly build a large file of consistent donors Provide a regular stream of revenue for your organization Quickly build brand awareness in the community through robust acquisition Develop a large pipeline of potential planned and major gift donors Rapidly build a large file of consistent donors Direct mail fundraising […]

9 Tips to Maximize Year-end Giving

2010 is quickly coming to a close.  It’s been a tough year, no doubt.  But this is no time to put the brakes on your fundraising efforts, despite what some “experts” are saying about the continued bad economy.  In fact, the last few weeks of the year are huge for most nonprofits – so make […]

The True Value of Monthly Giving Programs

While in D.C. two weeks ago my good friend Roy Jones and I shared a lunch conversation about Monthly Sustainer fundraising programs.  Specifically, why more nonprofits don’t have sustainer programs, how we can promote and encourage organizations to start them, and what the long-term value (beyond just current year net) really is. Then a few […]