Why #HungerActionMonth Is Important To Me

  September is Hunger Action Month in the U.S. It’s a special time of year when Food Banks all across the United States, in conjunction with Feeding America, ask Americans to take action (donating, volunteering, advocating, sharing, etc.) to fight domestic hunger. I, however, have the privilege of helping Food Banks tell their stories and […]

Fundraising tips from #russreid2012

Here are some great quick fundraising tips I picked up at Russ Reid’s 22nd Annual Missions Leadership & Development conference last week.  The event took place in beautiful Newport Beach, CA (check out that sunset!). I thoroughly enjoyed the event, and I hope you find the insights valuable… Donors make planned gifts b/c they’re bought […]

Are you soliciting minor gifts from MAJOR donors?

One key way to maximize Long-Term Donor Value in your direct response program is to ensure that each time you make an ask, you’re asking every donor for the most appropriate gift amount. You’re probably already doing that, right? I’m sure when you acquire a donor who gives an initial gift of $20, you probably […]

Key Metrics for Donor Acquisition

What are the key metrics you track in your donor acquisition efforts? Do you monitor response rate, average gift and total income generated? Those are pretty standard, and are probably the most frequent metrics tracked. But if that’s all you’re tracking, chances are you aren’t maximizing your acquisition efforts. Recently I had a conversation that […]

Insights from Russ Reid’s 2011 Development Conference

It’s just after 8:00 a.m., and I’m 30,000 feet over Los Angeles right now, headed home from the 21st Annual Leadership and Development conference put on by Russ Reid.  What a great week of learning, sharing and connecting with nonprofit leaders from around the U.S. and Canada. This is an amazing conference put on by […]

Multi-channel or Integrated fundraising?

Is your nonprofit conducting multi-channel fundraising campaigns?  What about integrated fundraising campaigns? It’s hard to tell the difference, right?  Wait, is there a difference? You bet! Multi-channel fundraising involves coordinating the timing of multiple fundraising channels, without necessarily intentionally coordinating themes and messaging across the channels.  Often this happens when fundraising channels are managed in […]