3 Keys to Successful Direct Mail Fundraising

There are dozens of articles and blog posts that discuss how to write a successful fundraising letter.  And many of them contain pretty solid recommendations. But the success of your direct mail campaigns is decided well before your writer sits down to write your letter.  It’ll be decided during the planning phase when you establish your […]

Direct Mail Fundraising: Is it right for your nonprofit?

Is your nonprofit thinking about starting (or significantly expanding) a direct mail program in 2011? Russ Reid’s Heart of the Donor study (August, 2010) found that a majority of donors still give by mail (61% of donors who made a gift in the last 12 months reported doing so by mail), which makes direct mail […]