Fundraising tips from #russreid2012

Here are some great quick fundraising tips I picked up at Russ Reid’s 22nd Annual Missions Leadership & Development conference last week.  The event took place in beautiful Newport Beach, CA (check out that sunset!). I thoroughly enjoyed the event, and I hope you find the insights valuable… Donors make planned gifts b/c they’re bought […]

10 Fundraising Best Practices

As you launch your 2012 fundraising program, I hope these 10 Fundraising Best Practices from 2011 add value to your efforts. 1. Direct Mail 2. E-mail 3. Online Donation Pages 4. Thank You Receipting 5. Social Media 6. Special Events 7. Upgrading Donors 8. Cultivating Major Donors 9. Planned Gift Prospecting 10. Donor Stewardship

Fundraising Best Practice Series: Volume 5, Social Media

I need to start this post off by confessing something first.  The title of this post is Fundraising Best Practice Series: Volume 5, Social Media.  But you need to know that I make no claim of social media expertise.  I’m not a social media expert, guru, sherpa or anything else. I’m primarily a direct response […]

Fundraising Best Practice Series: Volume 2, E-mail Fundraising

Integrated fundraising isn’t an option these days. If your organization isn’t integrating online and offline, you’re missing a huge opportunity. And chances are you’re losing donors to organizations that are running integrated fundraising campaigns. In this second installment of fundraising best practices, I’ll highlight best practice strategies for e-mail fundraising. You can implement these today […]

Social Media: Effective Fundraising Tool, or the Nonprofit’s Sacred Cow?

An intense debate is brewing across the nonprofit sector right now.  Chances are you’ve probably been party to this debate, whether on the pro or con side of the discussion. At the heart of this debate lies question, what is the appropriate role of social media for nonprofits?  Is it an effective fundraising tool, or an expensive […]

6 Tips to Improve Your Online Donor Experience (and Results)

1. Understand the purpose of your site Sure, you want to build awareness, share information, and educate the public about your organization and your cause.  I get it.  That’s what every organization wants.  But let’s be honest.  The purpose of your site is to RAISE MONEY!  So many organizations miss the mark on this.  They […]