Using technology to increase nonprofit capacity

For profit organizations have long embraced technology – specifically sophisticated CRM systems – to capture data and help them better engage, communicate and enhance relationships with their customers. This is an area where nonprofits can reap significant benefit by having the right tools, the right people to utilize them, and smart business rules that help […]

4 Steps Nonprofits Can Take to Establish Lasting Business Partnerships

Cause marketing has been a long recognized endeavor between nonprofits and for-profits. There are many classic examples (Children’s Miracle Network, Susan G. Komen for the Cure, St. Jude Children’s Research Hospital, etc.) that have shown the synergy cause marketing brings. Ashley Halligan, an analyst at Software Advice, recently wrote an article outlining strategies nonprofit organizations […]