The Direct Marketing Association (DMA) released findings from a new study today showing that direct mail (and phone outreach) still deliver significantly higher response rates than digital (specifically e-mail) campaigns....
18 Strategies to Maximize Year-End Giving
Focus on the top 15 – 30 donors who haven’t made a gift yet this year. Get your Executive Director, Board Chair and senior development staff out to meet with...
You hate telemarketing? So what.
Everyone hates telemarketing. I spent three years leading telemarketing for a major national political organization, and I hate getting telemarketing calls! Those invasive calls at the dinner hour. Solicitors not...