What story is your nonprofit telling?

In Dan Portnoy’s new book, The Non-profit Narrative, (a great read, by the way), Dan says: Nonprofit organizations weren’t started to consistently ask for money and talk about the troubles of keeping the lights on.  Remember, they were started to change the world.  This is the story you need to be telling. On this point, Dan is so […]

Why your nonprofit story needs tension and emotion

Tension is the element of story-telling you need to communicate well in the midst of your organization’s crisis moment.  Tension draws the audience into the experience…Emotions are an essential part to a master storyteller’s repertoire. That’s from Dan Portnoy’s newly released book, The Non-Profit Narrative.  I couldn’t agree with Dan more on this point, except […]