3 reasons your nonprofit needs a mobile website

There’s been a lot of talk about mobile lately. To be fair, the chatter has been going on for a few years, but it finally appears we’re approaching a tipping point.

There are three reasons you need a mobile site. And you need it now.

1. Search volume is shifting
The chart below (courtesy of eMarketer) shows how U.S. search volume has shifted significantly since 2011. Mobile is expected to be on par with desktop in 2015, and exceed desktop volume by 2016.

mobile_vs_desktop

2. Donor behavior is shifting
Yesterday I looked at year-over-year digital trend data compiled from a group of nonprofits from 2013 – 2014, which showed:

35% year-over-year increase in web traffic going to mobile devices

42% year-over-year increase in donations made from mobile devices

28% year-over-year increase in revenue generated via mobile device transactions

These are huge shifts. As total mobile consumption increases, these trends will only get bigger.

3. Consumers will punish you for a poor mobile experience
Research shows that [bctt tweet=”50% of all mobile users have completely ditched a brand because of a poor mobile experience.”] They didn’t just quit that particular interaction with a brand, they entirely stopped engaging with those brands.

 

With such significant shifts to mobile, what’s holding your organization back from going mobile?

3 Comments

  1. mobile

    WOW just what I was searching for. Came here by searching for mobile optimization

  2. j 7

    Hi! I’ve been following your site for a long time now and finally got the courage to go ahead and
    give you a shout out from Dallas Texas! Just wanted to mention keep up
    the excellent job!

    1. AndrewOlsenCFRE

      Thank you! I appreciate you reaching out, and I’m glad you enjoy the blog enough to be a returning reader! 🙂

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