There’s been a lot of talk about mobile lately. To be fair, the chatter has been going on for a few years, but it finally appears we’re approaching a tipping point.
There are three reasons you need a mobile site. And you need it now.
1. Search volume is shifting
The chart below (courtesy of eMarketer) shows how U.S. search volume has shifted significantly since 2011. Mobile is expected to be on par with desktop in 2015, and exceed desktop volume by 2016.
2. Donor behavior is shifting
Yesterday I looked at year-over-year digital trend data compiled from a group of nonprofits from 2013 – 2014, which showed:
35% year-over-year increase in web traffic going to mobile devices
42% year-over-year increase in donations made from mobile devices
28% year-over-year increase in revenue generated via mobile device transactions
These are huge shifts. As total mobile consumption increases, these trends will only get bigger.
3. Consumers will punish you for a poor mobile experience
Research shows that 50% of all mobile users have completely ditched a brand because of a poor mobile experience. Click To Tweet They didn’t just quit that particular interaction with a brand, they entirely stopped engaging with those brands.
With such significant shifts to mobile, what’s holding your organization back from going mobile?