Direct Mail Fundraising Tip of the Week (#13)

Donors don’t behave in silos.  They consume media via e-mail, print, TV, radio, mobile, social media and face-to-face.  And recent studies suggest that in many cases, they consume multiple media at once.

Direct mail, because it still captures the majority of responses, should be central to your efforts.  But leveraging an integrated multi-channel strategy will help you reach more donors in more relevant ways, leading to increased revenue and long-term donor values.

Posted in Direct Mail Fundraising, Integrated Fundraising, Multi-Channel Fundraising, Nonprofit, Online Fundraising Tagged with: , , , , ,

Leave a Reply

Your email address will not be published. Required fields are marked *

*

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

Get updates by email


Buy Our Book

Buy Our Book