Every time you put mail into the mailstream, you should send a coordinated e-mail blast. The integrated (timing, theme and message) approach will help you reach more donors and generate more net revenue than just sending direct mail by itself.
Sign up to receive my weekly e-mail updates and you'll get a copy of the highly valuable e-book, "52 Direct Mail Fundraising Tips to Raise You More Money".
I'll never sell or rent your personal information
