Direct Mail Fundraising Tip of the Week (#23)

Every time you put mail into the mailstream, you should send a coordinated e-mail blast.  The integrated (timing, theme and message) approach will help you reach more donors and generate more net revenue than just sending direct mail by itself.

 

Posted in Direct Mail Fundraising, Integrated Fundraising, Multi-Channel Fundraising, Nonprofit, Online Fundraising Tagged with: , , ,

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