Direct Mail Fundraising Tip of the Week (#3)

In this multi-channel world, anywhere from 10% – 30% of the responses to your direct mail campaign will be captured online.  Make sure your website is optimized for giving.  And review your donation page to ensure easy navigation and transaction processing.

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Posted in Direct Mail Fundraising, Integrated Fundraising, Multi-Channel Fundraising, Nonprofit, Online Fundraising Tagged with: , , , , , ,

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