Don’t write long paragraphs. It doesn’t matter how many paragraphs are in your letter, just don’t have more than 3-4 sentences in each paragraph. It’s ok to break up a long paragraph into two or three smaller ones too.
Breaking up your content into bite-sized paragraphs makes it easier to read and digest your information.
Sign up to receive my weekly e-mail updates and you'll get a copy of the highly valuable e-book, "52 Direct Mail Fundraising Tips to Raise You More Money".
I'll never sell or rent your personal information