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Sep 27

Direct Mail Fundraising Tip of the Week (#39)

Don’t write long paragraphs.  It doesn’t matter how many paragraphs are in your letter, just don’t have more than 3-4 sentences in each paragraph.  It’s ok to break up a long paragraph into two or three smaller ones too.

Breaking up your content into bite-sized paragraphs makes it easier to read and digest your information.

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