How much mail is too much? (Tip #44)

Test mid-month appeals.  Many organizations are successfully mailing 12 annual appeals (one per month) AND 4-6 mid-month appeals throughout the year.  These mid-month appeals can add a lot of income to your bottom line.

Be smart about it though.  Don’t mail mid-month appeals in the summer where performance is already lower.  Schedule them for the September-December period, where giving is at the highest naturally.

Please note: I reserve the right to delete comments that are offensive or off-topic.

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