Are you running a siloed direct mail program? (Tip #49)

Managing your fundraising programs in silos is a recipe for failure.  Donors don’t live in silos.  They don’t behave in a predictable manner.  Donors might see your mail, hear you ad on the radio, attend an event and then make a contribution online.  So which channel gets the credit?  More importantly, which channel gets more investment next year?  Who owns the donor relationships?

The answers to these questions can derail an organization’s fundraising efforts if they result in internal conflict and inefficiency.  You’re better off to centralize all fundraising efforts under one multi-departmental team where all staff and programs are working together toward a common goal.  This is better for your donors, better for your staff, and better for your clients in the long run.

 

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